HueTrack Visuals

Project Overview

• This project involved redesigning and optimizing a client’s existing website to improve user experience, performance, and search visibility. The goal was to create a clean, responsive layout that aligned with the client’s brand while also addressing usability issues and technical limitations. I collaborated closely with the client to define goals, outline key features, and ensure the final product met both functional and aesthetic needs. The result was a modern, fast, and user-friendly website that increased engagement and supported the client’s business growth.

Client Goals & Challenges

• The client wanted a modern, user-friendly website that better represented their brand and converted more visitors into leads. Their existing site was outdated, slow to load, and difficult to navigate, especially on mobile devices. They also struggled with low search visibility and high bounce rates. One of the biggest challenges was maintaining their existing content while restructuring the layout for better flow. My task was to solve these issues while delivering a clean, high-performing design on a tight timeline.

Design & Development Process

• The project began with research and wireframing to understand user needs and define a clear structure. I created design mockups focused on simplicity, responsiveness, and strong visual hierarchy. Once the design was approved, I moved into development using clean, modular code with performance and accessibility in mind. Throughout the process, I conducted regular testing to ensure cross-browser compatibility and smooth user interactions. The final build was optimized for speed, SEO, and scalability.

User Experience Enhancements

• To improve overall usability, I focused on simplifying navigation, clarifying content structure, and optimizing for mobile responsiveness. I introduced consistent visual cues, better spacing, and intuitive call-to-action placements to guide users smoothly through the site. Forms were streamlined for faster completion, and key interactions were made more accessible. I also implemented feedback-driven improvements based on real user behavior. These changes significantly reduced bounce rates and increased user engagement.

My Role & Responsibilities

• As the lead designer and developer, I was responsible for the entire project lifecycle—from initial planning to final deployment. My tasks included user research, wireframing, UI/UX design, front-end development, and SEO optimization. I collaborated closely with the client to align the design with their goals and handled all technical decisions regarding tools and frameworks. I also conducted usability testing and made iterative improvements based on feedback. Throughout the project, I ensured that the final product was fast, accessible, and fully responsive.

Client Feedback & Outcome

• The client was extremely satisfied with the final result, noting the site's clean design, improved speed, and ease of use. They reported a noticeable increase in user engagement and a higher number of inquiries within the first few weeks after launch. The redesign helped strengthen their brand image and made their content more accessible to their target audience. Positive feedback also came from their customers, who found the site more intuitive and professional. Overall, the project met all goals and exceeded expectations.